Sama Saxena Srinivas
MULTIDISCIPLINARY DESIGNER, STRATEGIST & STORYTELLER


The ArcadeGameroom installation designed and built by the SVA MFA Products of Design ‘24 cohort.

ACADEMIC; INSTALLATION; GAME DESIGN
Role: Project Manager and Designer
Team: PoD Class of 2024
Industry: Entertainment / Recreation / Games
Duration: Q2 2023


The brief for The Arcade was to design and build an interactive installation to provoke movement in the body. The installation utilized adapted versions of popular games: Giant Connect4, Slingshot Cornhole, and the Wheel of Dares to fulfill this brief. Nominated by my cohort of 16, I oversaw all strategic planning, team coordination, and the one-week build. 

The process included pitching to the owners of the space: the SVA Products of Design administration, acquiring build and printed materials, organizing teams for a successful build, coordinating check-ins, and pivoting when problems arose. 

Brand identity and installation included colors, illustrated icons, and printed collateral that reflected the familiar aesthetic of arcades, board games, and carnivals.
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© February 2025 Sama Srinivas. All Rights Reserved.