MULTIDISCIPLINARY DESIGNER, STRATEGIST & STORYTELLER
Celebrating periods and creating new menstrual rituals of care within micro-communities.
ACADEMIC, EXPERIENCE DESIGN, MASTERS THESIS
Role: Lead Designer and Art Director
Team: Charvi Shrimali
Industry: Wellness / Culture / Social Impact
Duration: Q1 2024
Blood Sugar ~ For any time of the month! was born out of my thesis work: Let’s Talk Periods.
In my presentation at E11VEN: “The physical design transformed the idea of traditional menstrual-related aesthetics. Using cake-stained bed sheets, clotty-looking jam, and cut fruits and melted red candles to remind of the physical experience of menstruation.
Creating richer and more nuanced documentation of menstrual experiences can help shift the mental models and words we associate with menstruation on a regular basis. And in turn, incorporate a new ritual into our everyday lives.”
All participants have consented to these photos being taken and shared as a part of my work.