MULTIDISCIPLINARY DESIGNER, STRATEGIST & STORYTELLER
A period party to provoke conversations on menstrual experiences, practice menstrual care as a community, and eat cake!
Blood Sugar ~ For any time of the month! was born out of my thesis work: Let’s Talk Periods. The brand is a cake & bake shop all about baking menstrual confidence into their period party cakes.
An excerpt from my presentation at E11VEN: “Blood Sugar held its inaugural Launch Party, in an effort to create and disseminate a period party recipe that partygoers and viewers alike can steal, adjust, and tailor to their taste...
The physical design transformed the idea of traditional menstrual-related aesthetics. Using cake-stained bed sheets, clotty-looking jam, and cut fruits and melted red candles to remind of the physical experience of menstruation.
Creating richer and more nuanced documentation of menstrual experiences can help shift the mental models and words we associate with menstruation on a regular basis. And in turn, incorporate a new ritual into our everyday lives.”
All participants have consented to these photos being taken and shared as a part of my work.
The physical design transformed the idea of traditional menstrual-related aesthetics. Using cake-stained bed sheets, clotty-looking jam, and cut fruits and melted red candles to remind of the physical experience of menstruation.
Creating richer and more nuanced documentation of menstrual experiences can help shift the mental models and words we associate with menstruation on a regular basis. And in turn, incorporate a new ritual into our everyday lives.”
All participants have consented to these photos being taken and shared as a part of my work.
Role: Lead Designer and Art Director
Team: Charvi Shrimali
Industry: Wellness / Culture / Social Impact
Duration: Q1 2024